A fully digital onboarding experience that allows for remote account creation, account linking, and self-service features.
Mobile Enrollment
Solution
Capstone project for the Human-Computer Interaction Master's Program at DePaul University.
Finley Forever
May 2023
Role: UX Designer, UX Researcher
Background > Problem > Goals > Site Map > Personas > Tree Test > Iteration > Wireframes > Usability Test > Final Designs
The Finley Forever Foundation, founded in 2021 by Lacey Bracken in memory of her daughter Finley, supports young oncology patients and families in Chicago, providing Stem Cell Courage Kits and hosting fundraising events like Finley Fest and Lights & Ladders Brigade. This was a capstone project for the Human-Computer Interaction Master's Program at DePaul University.
Background
Barebones website appearance and functionality
Limited merchandise purchasing process
Lackluster donation process
Limited time, budget, resources, and budget
Problem
Enhance website functionality and appearance: Revamp design, reorganize content, update visuals, and optimize for mobile devices to provide a seamless browsing experience.
Increase engagement and impact: Add clear calls-to-action, such as donation buttons and volunteer recruitment forms.
Streamline merchandise and donation process: Simplify the user experience to make purchasing and donating easier, saving our Lacey’s time and effort.
Create time and cost-effective solutions: Stay within the budget and alleviate the Lacey’s time burden through task simplification, automation, and reduced manual effort.
Scale for future growth: Provide guidelines, resources, and templates, to enable ongoing website updates and expansion.
Goals To Reimagine this Experience
Tree Test:
We conducted a tree test with participants from our user research to evaluate the findability and heirarchy of our proposed sitemap.
Wireframe
Usability Test: Testing The Designs
We tested if participants could find information on donations, volunteering, impact stories, events, CTAs, merchandise, and subscribing to the newsletter. We also asked for feedback after each task.
Results:
1. Most challenging tasks: Contributing to Courage Kits, and checking eligibility
2. Easiest task: Making a monetary donation
3. Favorite things about the website: Impact Stories page and the photos of children helped
4. Least favorite thing about the website: Nothing (except someone mentioned the colors)
5. Would you support or donate to this organization?: Yes
6. Other suggestions for the website: Make a donation landing page with all donation options (one time, monthly, contribute to Courage Kits)
A fully digital onboarding experience that allows for remote account creation, account linking, and self-service features.
Mobile Enrollment
Solution
Capstone project for the Human-Computer Interaction Master's Program at DePaul University.
Finley Forever
Capstone project for the Human-Computer Interaction Master's Program at DePaul University.
Finley Forever
May 2023
Role: UX Designer, UX Researcher
Background > Problem > Goals > Site Map > Personas > Tree Test > Iteration > Wireframes > Usability Test > Final Designs
The Finley Forever Foundation, founded in 2021 by Lacey Bracken in memory of her daughter Finley, supports young oncology patients and families in Chicago, providing Stem Cell Courage Kits and hosting fundraising events like Finley Fest and Lights & Ladders Brigade. This was a capstone project for the Human-Computer Interaction Master's Program at DePaul University.
Background
Barebones website appearance and functionality
Limited merchandise purchasing process
Lackluster donation process
Limited time, budget, resources, and budget
Problem
Enhance website functionality and appearance: Revamp design, reorganize content, update visuals, and optimize for mobile devices to provide a seamless browsing experience.
Increase engagement and impact: Add clear calls-to-action, such as donation buttons and volunteer recruitment forms.
Streamline merchandise and donation process: Simplify the user experience to make purchasing and donating easier, saving our Lacey’s time and effort.
Create time and cost-effective solutions: Stay within the budget and alleviate the Lacey’s time burden through task simplification, automation, and reduced manual effort.
Scale for future growth: Provide guidelines, resources, and templates, to enable ongoing website updates and expansion.
Goals To Reimagine this Experience
Tree Test:
We conducted a tree test with participants from our user research to evaluate the findability and heirarchy of our proposed sitemap.
Wireframe
Usability Test: Testing The Designs
We tested if participants could find information on donations, volunteering, impact stories, events, CTAs, merchandise, and subscribing to the newsletter. We also asked for feedback after each task.
Results:
1. Most challenging tasks: Contributing to Courage Kits, and checking eligibility
2. Easiest task: Making a monetary donation
3. Favorite things about the website: Impact Stories page and the photos of children helped
4. Least favorite thing about the website: Nothing (except someone mentioned the colors)
5. Would you support or donate to this organization?: Yes
6. Other suggestions for the website: Make a donation landing page with all donation options (one time, monthly, contribute to Courage Kits)
Let's work together
Thank you for visiting! If you're interested in collaborating on impactful design or just want to connect, let's chat!
Contact
Let's work together
Thank you for visiting! If you're interested in collaborating on impactful design or just want to connect, let's chat!
Contact