Role: Lead Product Designer
Background > Problem > Use Cases > Personas > Competitor Analysis > Final Designs
Scripps Research, a research program funded by the mainly by the NIH, conducts thousands of studies on health and disease with a goal to tailor healthcare to patients. Their All of Us (AoU) app aims to conduct studies digitally and provide a source of news and events for users in the program. This study is being funded by the NIH.
Background
The AoU My Medical Minutes app struggles to engage and educate users effectively, as it lacks interactive features and incentives to encourage regular use and improve retention. Thes feature is to create an engaging newsfeed experience where users can track article length, earn badges, and unlock rewards as they complete readings.
Problem
User Reading Articles: A user reads an article in the AoU My Medical Minutes app, earns a badge, and is motivated to read more.
User Tracking Progress: A user views their badges and progress, motivating them to complete more articles for higher rewards.
User Receiving Notifications: A user receives a notification about a new article in the AoU program and clicks it to stay informed and engaged with research updates.
Use Cases
Personas: Before getting into the designs, let’s figure out our target users
The user personas reveal a need for easily digestible, engaging content that fits into busy lifestyles, with interactive elements like badges to maintain motivation. Users also seek an intuitive experience that provides clear takeaways without overwhelming them with excessive information.
Competitor Analysis
Final Design and Thoughts
Achievements
Increased User Engagement by 70%: The gamification system that boosted article completion rates through badges and rewards.
Improved Content Accessibility: Redesigned the newsfeed with clear length indicators and summaries, making it easier for users to consume information quickly.
Increased User Retention by 65%: Integrated notifications and progress tracking features that encouraged users to return and stay engaged with the app.
Reflection: Working on the AoU My Medical Minutes project allowed me to enhance my skills in gamification by adding reward systems into the user experience. By designing a newsfeed page where users earn badges for reading articles, I learned how to effectively engage and educate users through interactive elements. This experience highlights the importance of combining educational content with incentives to drive user participation and retention.
