Role: Lead Product Designer
Background > Problem > Use Cases > Personas > Wireframes > Usability Test > Final Designs
Everi, a leading provider of gaming and FinTech solutions, aims to modernize its white-labeled mobile app enrollment process to enhance user acquisition and engagement for casino gaming properties.
Background
Problem: Friction Points in Onboarding & Registration
Casino mobile apps previously required in-person sign-ups, limiting user acquisition.
No identity verification solution existed for loyalty program enrollment.
Users couldn’t enroll in the loyalty program remotely.
Older apps require Player ID and PIN, obtainable only on-site
Business Use Cases
Expand user acquisition by enabling remote digital enrollment.
Improve login/sign up experience using email and password.
Allow for remote identity verification, removing the need for in-person sign-ups for loyalty programs.
Allow for existing loyalty members to link existing rewards account to mobile app account
A user interview was conducted to figure out who our personas are. Our findings show that users need either clear guidance and security reassurance or a fast, seamless experience. Remote onboarding will focus on simplicity, trust, and efficiency with step-by-step assistance, and biometric verification.
We began with low-fidelity wireframes, integrating them into the user flow to assess technical feasibility and refine the experience to align with our use cases.
Hi-Fidelity wireframes mapped out in flow chart in Figma.
Usability Test: Evaluating The Designs
A comprehensive evaluation was conducted to assess usability, intuitiveness, and effectiveness, focusing on navigation, layout, information architecture, and interaction design.
Improved First Screen Clarity:
Before:"Do you have an Everi Account?" → After:"Have you used the Everi Mobile App before?"
Why? Reduces confusion by to funnel existing loyalty members vs. new members into the correct flow.
Primer Screen Addition
Added: A screen highlighting app benefits (loyalty rewards, offers, self-service).
Impact: Sets expectations, boosts engagement, and improves onboarding completion.
Progress Indicator:
Added: Visual progress tracking in onboarding
Impact: Enhances transparency and increases completion rates.
Biometric Privacy Policy
Added: Clear policy within onboarding
Impact: Builds trust by explaining biometric data use and ensuring compliance
Final Design and Thoughts
Achievements
Pioneered an Industry-First Enrollment Feature that enabled remote onboarding with loyalty program integration.
Remote enrollment into the loyalty program incentives users to join, download the app, and track their rewards within the mobile app.
Increase in completion rates, reducing drop-offs.
By introducing intuitive self-service tools, it reduced frictions when using the mobile app.
